In today's market, piracy has become quite common causing lose to the company in terms of financial and the integrity of the brand. With the advancement in the technology, there are coming new and innovative techniques for pirating the branded products. When it comes to the medicinal products, the consequences of the duplication are even worse as the fake medicine may also lead to the loss of invaluable lives. And thus, it has become inevitable for any company to employ effective strategies for stopping plagiarism.
After making an intensive research on the market, Zircon Security brings out the comprehensive & integrated authentication & anti-counterfeiting solutions to its clients. Combining the technology and resources together, we have come up with a customized and economical solution for our clients to authenticate their brand products. Our counterfeiting solutions are designed by integrating various layers of security in the product packaging.
Anti Counterfeiting Solutions for Brand protection ensure complete protection to leading brands from piracy. These solutions makes a company feel secured for not getting their brand duplicated and damaged.
These brand protection solutions covers all the aspects ranging from on-product authentication, tracking and tracing, to the enforcement.
Today, globalization in the market makes it easy for the counterfeiters to duplicate the brand safely & securely. Hence, to maintain the integrity of the brand and revenue, we have devised brand protection strategy that is compatible with existing supply chains.
Security Printings are the cost effective solution for avoiding counterfeiting of products. Excellence in the advanced printing technologies and sound knowledge make print & effects security features more reliable. These anti-counterfeiting solutions are the basics of any brand protection program controlling the piracy of products and integrating the brand image. With these security printing effects, the package is covered with an additional layer of security that can zero the counterfeit problems.
Tamper Evident Labels brings the excellent solution for deterring counterfeiting and fraud problems in the market today. Designed by any type of conventional printing technique, the labels automatically show a sign of attempt of removal thereby protecting & integrating the brand image in market.
Holograms & Foils are the multi-layered films with hologram image. These labels are designed using advanced embossing techniques that make it difficult for the counterfeiters to copy the hologram with similar level of resolution, brightness and complexity. The holograms & foils are designed by random repeating patterns or images that can be customized with the company’s logo.
Taggants are embedded onto a substrate for authentication purpose. These are organic & inorganic materials in invisible or visible and microscopic form. Labels with these materials are designed using conventional printing processes including gravure, flexographic, silk and digital screen. Considered as the covert security feature, these can be verified in no time by using various tools ranging from pocket magnifiers and flashlights to proprietary reading devices.
Inks & Foils are widely used in the designing of labels and for applying authentication and brand protection features. These are the cost effective solution for deterring counterfeiting in market. Used as the cover & over security features, these inks are printed on existing design schemes and product logos with the use of multiple color options. The inks & foils are very much compatible with conventional printing processes and techniques.